We’re Modernizing TV Measurement Get In Touch At TVision, we’re focused on driving a universal measurement standard for the future of video. While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing - TVision is providing the fulcrum for the industry’s tipping point. TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data. TVision is also providing brands and agencies insight into ad attention and viewability - which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms - including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics. What program or ad is playing on the TV How that conent is getting to the TV Which individuals If they're paying attention to the TV VIEW ALL "TVision is now an integral part of our measurement ecosystem." Paolo Provinciali Head of US Media "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share." JT Peace Associate Director of Ad Sales "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have." Joanne Leong VP, Director, Global MediaPartnerships “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.” Sean Miller CEO "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement." Jane Clarke Managing Director and CEO “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.” Jonathan Steuer EVP of TV Strategy & Currency "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising." Scott Collins President of Advertising Sales “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.” VP of New Product Development, Moat “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.” Adam Gerber President of Global Media “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.” Robert Bareuther SVP Business Development “With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.” Jay Altschuler VP of Media Transformation "TVision is now an integral part of our measurement ecosystem." Paolo Provinciali Head of US Media "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share." JT Peace Associate Director of Ad Sales "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have." Joanne Leong VP, Director, Global MediaPartnerships “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.” Sean Miller CEO "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement." Jane Clarke Managing Director and CEO “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.” Jonathan Steuer EVP of TV Strategy & Currency "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising." Scott Collins President of Advertising Sales “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.” VP of New Product Development, Moat “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.” Adam Gerber President of Global Media “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.” Robert Bareuther SVP Business Development “With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.” Jay Altschuler VP of Media Transformation TVision is home to engineers and data scientists, analysts and product owners, marketers and account leads, business managers and operations experts. We’re a group of bright, passionate, and innovative individuals from many different backgrounds. Together, we’re shaping the future of TV measurement. Meet The Team Help Us Build Something Great Join The Team VIEW ALLSLIDER Blog Research from TVision and DV shows CTV Ad Attention is on the rise. A new report helps advertisers identify the best CTV opportunities across dayparts and pods. Blog Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year-old viewers Blog Insights TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads. Insights TVision reveals the top ads based on attention from the 2024 Super Bowl, how viewers watched the game, which demos paid the most attention, and of course, there is Taylor Swift, too. Blog TVision announced an agreement for Kargo to use TVision’s CTV Campaign Measurement to optimize CTV campaigns for brand clients. Blog TVision announced that A+E Networks has signed on to access Total View, the industry’s most comprehensive platform for measuring and analyzing person-level viewing engagement with content and ads across both linear and CTV environments. Blog Teads, the global media platform, today announced a groundbreaking partnership with TV measurement leader TVision to enable attention measurement across screens. TVision will now be integrated in Teads’ Attention Program. The new collaboration further demonstrates Teads’ continued investment into attention metrics and commitment to measure and gain learnings around attention across all screens. Blog DoubleVerify and TVision are joining forces to combine DV's scalable ad exposure data, including viewable time and screen share, with TVision's viewer presence and eyes-on-screen ad attention signals, delivering the most holistic attention measurement solution for advertisers looking to gauge their performance on CTV at scale. NextTV 05/24/2023 Netflix has seven shows in top 20. Next TV 05/18/2023 Apple TV Plus series Ted Lasso climbed to the top of TVision’s Power Score rankings for shows on connected TV for the week of May 8. Media Post 05/11/2023 Netflix and YouTube offer up the best TV U.S household reach, with a 53% and 52% reach numbers respectively, according to TVision estimates. Video Week 05/08/2023 Last month Lumen and TVision, two leaders in the attention measurement space, announced a new partnership which combines their two datasets, enabling advertisers to plan and track their campaigns based on attention data collected by the two companies. Adweek 05/02/2023 While many may lump “sports fans” together as one singular group, recent research from TVision Insights has uncovered that sports fandom is much more dynamic. Subscription-only, ad-free streaming platforms declined 30% (to a 36 share) in time spent during the second half of 2022, while ad-supported connected TV (CTV) rose 55% (up to 48% share), according to data from TVision. NextTV 03/06/2023 More than twice as many streaming consumers choose to peruse YouTube than the next closest competitor, The Roku Channel, according to TVision. AdAge 12/14/2022 iSpot led a $16 million investment round in alternative measurement panel provider TVision, giving it exclusive access to TVision’s full connected TV measurement capabilities. Fierce Video 02/21/2023 While CTV advertising brings forward the best of digital media in terms of nuanced audience targeting and programmatic delivery, the available metrics for measuring CTV can sometimes feel more archaic than legacy TV standards. AdAge 11/15/2022 TV measurement panel provider TVision has closed a $16 million investment round led by iSpot.tv in a deal that will give the Nielsen rival expanded access to coverage of connected TV audiences across more than 900 streaming apps and publishers. AdExchanger 11/15/2022 Panel-based measurement provider TVision announced a $16 million venture round led by alternative TV measurement provider iSpot with participation from SIG Capital, Accomplice and Golden Ventures. This brings TVision total funding to $58 million. MediaPost 09/26/2022 The "viewability" and "attention" metrics of political advertising continue to score better results compared to other TV advertising, according to TVision.. MediaPost 09/15/2022 The following ads are ones that got the top Creative Attention scores on TVision’s Ad Scoreboard for the period from June-August 2022. AdExchanger 08/17/2022 Attention metrics are – ahem – receiving a lot of attention these days. AdExchanger 08/24/2022 In a word, calibration is about “personification,” Cunningham added. “Calibration panels have a much narrower application than audience panels and can help produce more stable, identity-based measurement,” he said. Broadcasting & Cable 04/26/2022 E.W. Scripps’ Scripps Networks division said it will use TVision’s viewer attention data to highlight the engaged audiences of its over-the-air channels during upfront presentations. MediaPost 04/13/2022 “Attention” measurement grabbed the limelight on the opening day of the ARF Audiencexscience Conference Tuesday. MediaPost 02/14/2022 In a break with the past, Super Bowl commercials pulled in more “attention” from men than women. TVision, which uses “eyes on screen” technology -- “computer vision” -- says men scored a 126.7 index for “commercial attention” vs. a 120.3 index for women. AdAge 02/22/2022 While TV measurement moves to big data sets, panels remain crucial as lawsuits and widely varying claims roil industry. AdExchanger 02/15/2022 Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms. Adweek 02/09/2022 As we count down the final hours to Super Bowl 56, there’s only one question left to answer—what the question is, though, depends on whether you are a viewer or a marketer. For fans, of course, the question is whether the LA Rams or Cincinnati Bengals will dominate the gridiron. But for marketers, it’s not about the battle for the Lombardi Trophy—it’s about the battle for eyeballs. Business Insider 12/09/2021 Most TV measurement services can determine whether an ad was shown, but not whether people were engaged with it, or if they were even in the room when the ad aired. TVision, which is trying to unseat de facto TV measurement leader Nielsen, places a box with eye-tracking technology in the homes of volunteers. Digiday 11/24/2021 Once again a crisis is catalyzing change in the TV and streaming ad industry. 05/30/2024 Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement is Best in Primetime 05/09/2024 Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year old viewers 09/12/2023 TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including app attention and co-viewing data helping Kargo deliver more valuable impressions 08/28/2023 A+E Networks can now access unbiased person-level insights into thousands of apps and networks, more than 15 million program impressions and almost 100 million ad impressions with TVision’s one-of-a-k... 06/16/2023 Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands 06/13/2023 Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance 04/03/2023 This New Solution Combines Cadent Aperture Platform with TVision’s First-Party Viewership and Attention Data, and Cross-App Insights for Viewer Engagement 02/23/2023 FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than General CTV 01/24/2023 11/16/2022 TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea... 05/30/2024 Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement is Best in Primetime 05/09/2024 Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year old viewers 09/12/2023 TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including app attention and co-viewing data helping Kargo deliver more valuable impressions 08/28/2023 A+E Networks can now access unbiased person-level insights into thousands of apps and networks, more than 15 million program impressions and almost 100 million ad impressions with TVision’s one-of-a-k... 06/16/2023 Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands 06/13/2023 Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance 04/03/2023 This New Solution Combines Cadent Aperture Platform with TVision’s First-Party Viewership and Attention Data, and Cross-App Insights for Viewer Engagement 02/23/2023 FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than General CTV 01/24/2023 11/16/2022 TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea... 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New Research and Resources
New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
Who's Paying Attention to Political Ads Right Now?
2024 Super Bowl: The Top Ads For Viewer Attention
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
In The News
Ted Lasso Again Takes Top Spot in TVision Power Score
Ted Lasso Takes Top Spot in TVision Power Score
Among Streamers, Netflix and YouTube Lead for HHR, According to TVision
Can Attention Metrics Impact Outcomes?
The Forever Fan
Ad Supported Video Platforms Rise 55% in Time Spent
YouTube Is the First App CTV Users Choose When They Fire Up Their Smart TVs ... By a Lot, Study Finds
Ten Measurement Milestones that Reshaped the Industry
Why Does CTV Advertising Feel Like a Guessing Game?
Why Nielsen Rival iSpot is Investing Millions in TVision Alternative Panel
ISpot Leads $16M VC Round In Panel Provider TVision To Measure Co-Viewing
Political Ads Score Higher Viewability and Attention: TVision
The Most Effective Ads of the Summer
How to Use Attention Metrics
Why The TV Industry Says Panels are In Again
Scripps Networks to Use TVision Attention Data During Upfronts
Will 'Attention' Metrics Bring 'Impressions' Reform?
Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
ANA Readies Pilot of Nielsen TV Panel Alternatives that Will Likely Include Kantar
TV’s Viewability Problem: One In Three TV Ads Play To Empty Rooms
It’s Super Bowl Sunday—Do You Know Where Their Eyeballs Are?
The 21 Hottest AdTech Companies of 2021
Future of TV Briefing: How the TV ad measurement landscape has changed since summer
Press Releases
VIEW ALL
New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting
TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Introducing TVision CTV Campaign Measurement
New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise
Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision
Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data
TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence
TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV
Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting
TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps
Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation
Introducing TVision CTV Campaign Measurement
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See Also
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FAQs
How big is the TVision panel? ›
TVision, founded in 2014, started out by measuring attention on linear TV and moved into OTT more recently. It gathers its insights through a panel of 5,000 US homes, which represents roughly 14,000 people.
What is linear TV audience measurement? ›Linear TV measurement is traditionally conducted by Nielsen, which uses statistical sampling to determine how many viewers we can assume are watching any channel at one time.
What does TVision do? ›IT Vision Inc is an international provider of a broad range of information technology services. Our services range from consulting and working with our clients on strategic technology plans to developing and implementing custom tailored solutions. We undertake both on-site as well as in- house development projects.
How are wide screen tvs measured? ›Calculating your TV size is less complicated than you might think. A TV's size refers to its diagonal length, measured from the upper left-hand corner of the actual TV screen to the lower right-hand corner. Most TV sizes are expressed in inches. A big screen TV shown with the word inch appearing in the center.
What is the TV line measurement? ›TVL is defined as the maximum number of alternating light and dark vertical lines that can be resolved per picture height. A resolution of 400 TVL means that 200 distinct dark vertical lines and 200 distinct white vertical lines can be counted over a horizontal span equal to the height of the picture.
What is the audience measurement of TV? ›TV audience measurement refers to the process of collecting and analyzing data to determine the size and composition of television audiences. It provides insights into who is watching TV programs, how long they are watching, and their demographics.
How does audience measurement work? ›How does Audience Measurement work? Audience measurement operates through a variety of methodologies, including surveys, viewer diaries, set-top box data collection, and, increasingly, digital analytics tools that track online and mobile engagement.
Do you have to pay for TVision? ›Subscription required for streaming services. Video at up to 4K; depends on Internet connection and streaming source.
What channels can I get with TVision? ›TVision Live ($40 per month): Everything above, plus NBC, ABC, Fox, Telemundo, ESPN, ESPN2, FS1, FS2, NBCSN, ABC News Live, CNBC, CNN, Fox Business, Fox News, HLN, MSNBC, NBC News Now, Bravo, Cozi, E!, FX, FXX, Nat Geo Oxygen, SyFy, TBS, TNT, TruTV, USA, Cartoon Network, Disney Channel, Disney Junior, Disney XD, and ...
How do I use TVision? ›Program TVision HUB remote
- Select Get started.
- Choose how you want to control sound (TV or TVision HUB).
- Scan for devices and select the brand of TV you're trying to connect.
- Use the white power button on your remote to select Yes.
- Check that the INPUT button on your remote switches the input of your TV and select Yes.
Is TVision free? ›
Plans and Pricing
The new TVision app is home to three different streaming services: TVision Live, TVision Vibe and TVision Channels. There are three TVision Live plans. These bundles cost between $40 and $60 per month (before taxes) and include sports, cable news and local stations in many areas.
T-Vision is a comprehensive APP designed for outdoor devices. It supports live view, remote control, browse & download, firmware update.
How much does the TVision panel pay? ›TVision pays $26.23 an hour on average.